Case Study · Custom Web Design
All Structure Maintenance
General Contractor · Meriden, CT
Lead-gen site with full conversion tracking
The Situation
A licensed general contractor specializing in property restoration needed a web presence that converts search visitors into project inquiries — with every lead measured.
What We Did
- ✓Designed and built a custom, mobile-friendly site focused on services and clear calls to action.
- ✓Optimized for local SEO so the business can show up for relevant searches.
- ✓Implemented full Google Analytics 4 conversion tracking on forms and key CTAs.
- ✓Built a clear path from landing on the page to submitting an inquiry.
Results
✓Qualified inbound project inquiries every month via CTAs & forms
✓13 CTA clicks and 8 form submissions year to date in GA4
✓Complete funnel visibility — click to form submission
✓Tracking most contractor sites don’t have — decisions driven by data
✓Ongoing optimization — tightening the form to convert more inquiries
Want results like these for your business?
Call or text 813.997.0321